Sabbat Media | Blog

Client Resources & Knowledgebase

Nov 28, 2016

What Analyzing 50 Brand Guides Taught Us About Building a Lasting Company

Design ties together the different pieces of a business into a bigger idea that sticks. It starts from the small things, from the logo and typeface you choose, to the way you organize your company. Each of these things are a trail of breadcrumbs that lead back to your company and amplify your brand. To distill what makes a powerful brand, we started from the breadcrumbs. We analyzed the brand guides of 50 different companies, from start-ups just making a name for themselves like Venmo, to established behemoths like Facebook and Google. This is what we learned.

We've aggregated this data from brand guides we've designed as well as external data. Although we break down trends, nothing here is specific to a single client's brand guide.

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Mar 29, 2016

When exploring new opportunities, marketers tend to land on sweepstakes, giveaways, or contests as tactics to quickly help grow their audience. In doing so, many set their expectations too high assuming that giving something away for free will generate amazing results for their company.

This isn’t always the case though. Many businesses run sweepstakes and contests with high hopes, but their promotions end up falling short of the expected outcome. In turn, this leaves them with a bad taste in their mouth and they avoid running them again.

Here are 11 ways your marketing campaign may fail, and what you can do to increase your chances of running a successful promotion.

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Sep 11, 2015

The word anticipatory comes from the Latin anticipare, which means “taking care of ahead of time.” We normally associate it with something that happens, is performed or felt in anticipation of something.

In a way, most products contain at least one element of anticipation. Aaron Shapiro from HUGE defined anticipatory design as a method where it’s up to the designer to simplify processes as much as possible for users, minimizing difficulty by making decisions on their behalf.

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Jul 15, 2015

Adobe Flash, the much-loathed, bug-plagued relic of a browser plugin, just got a big nail driven into its coffin.

Mozilla blocked Flash by default in its Firefox browser late Monday night, a day after Facebook's (FB,Tech30) security chief called for Adobe to kill Flash once and for all.

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Jun 08, 2015

The working parts for an impressionable website

Having a website that simply displays your content is not going to deliver a valuable web presence like it did many years ago. Today (circa January 2015) there are many parts and services that are vital to delivering an impressionable website and maintaining your audience.

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